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Bring your promotional ads to life with videos
Summary: seller_news_team proposes the idea of animating promotional announcements using videos, thus suggesting a dynamic and engaging way to capture the audience's attention.
As online shopping becomes more visual than ever, using videos has become one of the most effective ways to show shoppers what you’re selling, build their trust, and boost your sales.
That’s why we’re adding the video option as a new way to showcase your items in Promoted Listings with a priority strategy. This feature, currently in beta, marks the first step in our initiative to improve advertising on eBay with more dynamic and engaging ad formats. As we gather seller feedback and performance data, we’ll continue improving the experience.
Why is using video important for you?
Videos let buyers see your item in action, quickly discover its main features, and buy with confidence. You can use videos to:
- stand out in search results and premium placements on eBay;
- show what an item looks like and how it fits in or works in real life;
- highlight details that aren’t visible in photos;
- help buyers choose with confidence.
How to use videos
You can now use short videos in Promoted Listings with a priority strategy. Videos play automatically in eligible placements on eBay. If a placement doesn’t support videos, your listing photo will display automatically.
Want to try it? It couldn’t be easier:
- If your listing already includes a video, you can use it without any problem.
- Otherwise, you can upload a short video when you create or edit a campaign.
- You can add one video per listing, with a duration of 5 to 60 seconds.
There are no changes to billing. Promoted Listings with video continue to work on a cost-per-click basis.
Tips for creating great videos
You don’t need to produce a professional-quality video. Simple, authentic videos are often the most effective:
- Show your item in the first few seconds
- Keep it short – aim for 15 seconds
- Focus on one key benefit or feature
- Create a video that can be watched without sound
Start simple, then refine the video based on performance data.
Getting started
If you’re already using a priority strategy, it’s easy to add videos to your existing campaigns. You can compare your performance using new video metrics, like view rate and full-view rate, in addition to the results from your existing campaign.
If you’re not familiar with advertising or the priority strategy, using videos is an easy way to increase your visibility while staying in control of your budget. You can start with just a few listings, and you’ll only pay when a buyer clicks on an ad.
To add videos to your listings, go to Seller Hub or your campaigns, directly in the Advertising dashboard.
